Public Relations on a Ramen Budget

New York
Voyager HQ - 137 W 25th Street New York, 10001 - View Map
Jan. 16, 2020, 12 p.m.

About this event

Fake news, shrinking newsrooms and social media ignited revolutions: PR has changed dramatically over the past few years.

More nimble, bold and scrappy than larger companies, startup teams are better positioned than ever before to get media coverage in this new media era. But doing PR the wrong way can result in squandered resources or worse, damaged relationships with reporters and negative (or bland) coverage.

This practical workshop, with a specific focus on helping founders of travel startups break into travel, entertainment and lifestyle media, covers PR agency standard methodologies and media dos and don’ts for getting great media coverage. We will also do a Q&A round at the end covering your specific questions around getting coverage for your startup.

Key takeaways include:

  • Guide on when and how to do a media launch (a.k.a. not every announcement is news worthy)
  • Authentic media relationship building tips and resources
  • Getting quality media coverage during ‘in between’ periods (a.k.a. in between announcements)
  • Why your social feeds are a source of ripe media material
  • Anatomy of a strong pitch that won’t piss off a reporter
  • Q&A round with your PR-related questions

Keynote

Olga Orda

Olga Orda

Founder - Silicon Matter

Read More

When

Jan. 16, 2020
12 p.m. - 1 p.m.

Where

Voyager HQ
137 W 25th Street New York10001

Organizers

John Matson

John Matson

Voyager HQ

Managing Director
View Profile
Jenny Silber

Jenny Silber

Voyager HQ

Community Director
View Profile
Anastasiia Semykina

Anastasiia Semykina

Voyager HQ

Community Manager
View Profile
Tony Song

Tony Song

Voyager HQ

Partnerships Associate
View Profile

Local Sponsors