Fake news, shrinking newsrooms and social media ignited revolutions: PR has changed dramatically over the past few years.
More nimble, bold and scrappy than larger companies, startup teams are better positioned than ever before to get media coverage in this new media era. But doing PR the wrong way can result in squandered resources or worse, damaged relationships with reporters and negative (or bland) coverage.
This practical workshop, with a specific focus on helping founders of travel startups break into travel, entertainment and lifestyle media, covers PR agency standard methodologies and media dos and don’ts for getting great media coverage. We will also do a Q&A round at the end covering your specific questions around getting coverage for your startup.
Key takeaways include:
A former founder and CEO of a tech startup in the PR space, Olga brings over twelve years of experience in leading public relations campaigns for billion-dollar retail brands, Fortune 500 companies, tech startups and NGOs in New York and the San Francisco Bay Area. Through Silicon Matter, she has helped build successful brands and secured coverage for founders in top-tier media outlets such as Bloomberg Businessweek, the New York Times, CNN, BBC, TechCrunch, VentureBeat, Fast Company, Business Insider, Cosmopolitan, Fortune, Forbes, Bustle, Teen Vogue, Cheddar, InStyle, Hollywood Reporter, Glamour, SELF, Buzzfeed, Mashable and dozens of other media outlets. Previously, she helped grow one of FTI Consulting’s (NYSE: FCN) North American offices, where she worked with clients such as Allstate, Coca-Cola, HSBC, SAP, and Richard Branson’s Carbon War Room. Most recently, she led the New York office of a national technology PR firm as Senior Vice President and ran a successful practice group advising early-stage tech companies. She is a startup mentor at ff Venture Capital and XRC Labs. She holds an M.A. in Communication and Culture from the University of Calgary and lives in New York City.